­The new ‘norm’ for quality marketing in skydiving - Manufactory Apparel

­The new ‘norm’ for quality marketing in skydiving

5 years on, would you have ever considered skydiving Jerseys to have become the industry norm?

Marketing value is being added by the second on social media, (even right now) purely through brand recognition by identifying Dropzones, Staff and Competitors by their colours and design, just as national sports teams have done for decades. This is the benchmark now (out with those cheap t-shirts) Skydiving Jerseys and apparel with breathability, durability and performance. With the addition of a few more companies trying their hands at the rag-trade, making sure your partnering up with a leading manufacturer and not simply buying a look-a-like product used in a related sport, will stop you from missing out on the key functions that make all the difference during jumping weather. When it comes to shopping for new clothes, we’re always trying to find the bargain. If something can be bought for less, why not grab it? Although this mindset makes sense for everyday clothes, (to save a buck or two to spend on extra jump), you can't afford to think the same way about clothing or gear that and serves a purpose.
We don’t believe in compromising quality for convenient pricing, and here’s why:
  1. Security:
The strength of a seam, the flexibility of a fabric and the fit of your skydiving Jersey matters - a lot. The process behind what your wearing is not often considered, simply because you trust that the design team is thinking of you - well we are, because we are you. Skydivers, BASE Jumpers, Paragliders, Swoopers and SkyGods. Innovation requires development, research and testing; necessary steps to successfully building what we believe to be the well-designed features included as standard in our extreme sports apparel.
  1. Breathability:
Sports apparel requires higher standards of performance to lifestyle wear. Cotton, has a natural breathability, but it lacks the strength of man-made synthetic fibres which we have taken advantage of - polyester. Sports apparel companies around the world utilise polyester for its strength, and by leveraging today’s technology by combining the characteristics of cotton with our polyester in the fabric composition, we strive to increase your comfort while enjoying your adrenaline-filled flying.
  1. Speed:
200km/h (120mph) is the average speed you’re faced with after exiting the plane. Fact: Skydiving apparel needs to be built to handle the stresses of freefall, whilst not causing excess drag on your body. Paying attention to the effects of seam construction and engineering the right fit before testing styles in the sky, tunnel and (most importantly on competitive athletes) can be a slow process but is a priority for increasing your speed on jump run.
  1. Durability:
Durability must be guaranteed. Products must perform at a higher peak and for longer, because this is what you expect and what you need to keep skydiving and flying. Although the investment might be staring you down now, the return for years to come will be worth it. Not to mention, it will showcase your brand to an audience that is literally flipping through pictures hour by hour!

“Building a comfortable product that lasts forever is the goal right? “
Combining the strength of steel and the softness of silk is a balancing act that requires compromise. Manufactory Apparel will always put durability first, our products are built for extreme customers. We do not compromise on quality. As a result, our value reflects our commitment to quality – and we wouldn’t have it any other way! That’s why quality is the new norm; quality, consistency and reliability in extreme sports apparel.
Australian CP team in Poland 2018 Australian CP team in Poland 2018
A great way to start your marketing is pullup cords - the entire industry uses them, so follow custompullupcords.com on Facebook and Instagram
Rob Delaney Manufactory Apparel Robert Delaney is the creative director and co-owner of Manufactory Apparel. His career in fashion and graphic design has spanned more than 15 years, working for industry-leading apparel companies in sports, street and luxury fashion. No stranger to the sky, Rob has worked as a Camera flyer, LO and coach, and has represented Australia as a competitive skydiver in 2016 .
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