Pick a colour, any colour.You may think it is (or tell everyone it is) the last thing on your mind when you get dressed in the morning, stumbling out of bed and rushing to get ready for Load 1 of the day. But a part of your personality is revealed through the colour choices you make. Your personality, right down to the pullup cords you thread through your new kicks are on show as a reflection of your individuality and your mood. Even the silicone wristband you still have on from flying the tunnel jam the night before is painting a picture for everyone who sees you - even if you don't see them. Which coloured apparel you select out of your gear bag, your van, your locker or off the floor of the packing mat - reflects who you are, what you like, and what you don’t like. Now if you're a business, multiply that by all of your staff, team and anyone you have asked to wear your logo - what you see sums up your brand values in black and white.
You can easily google ‘color meanings’ and find (about 1,160,000,000) meanings to help you with your selections, but we will break it down for you as if we were walking into your dropzone for the first time.
The colour scheme you choose for your brand will be emphasised on your uniform, and in your business branding from wind blades to jumpsuit colours. The impact of colours on your customer experience will target people on an emotional level. Pay close attention to every detail of your business from walking in, jumping out and flying away - your results are the sum of your choices. Choose colours to clearly communicate the brand experience your customers, staff and team are becoming part of.
Do you choose the colors, or do the colors choose you? See all of our colors on Pinterest